Hey everyone,
I wanted to provide a brief update about the direction of this newsletter & some fundamental changes that will be coming at the end of the month. First of all, it’s been such a pleasure to share my thoughts on market data and to discuss the information that shapes my views on the economy, stock market & cryptocurrency landscape. I set out to publish my views, what I see in the market & the data that I emphasize for my research process. I expected that a daily newsletter would accomplish several things: build a vast library of publications, and to keep readers ahead of the curve in terms of market data. With an ever-evolving market landscape, it’s vital to keep a pulse on market dynamics in order to make informed decisions, to challenge your perspectives, and to discover actionable ideas.
My perspective was to deliver as much value as possible to each reader, touching on several topics per newsletter and maintaining a high frequency. Even if a subscriber read only 1 or 2 newsletters/week, I believe that person would be well-versed in the current events pertaining to financial markets and the economy. By publishing 5 newsletters per week, this ensured that everyone had a chance to read the most recent update whenever it was convenient for them to do so. This high frequency also built my library of publications significantly faster than I otherwise could have. The fact that we’re on Edition #77 after releasing my first newsletter on May 17th, 2021 boggles my mind.
It’s been a sprint to get to this point, but I’m super excited about how far this has come & the growth trajectory this publication is on. With that said, I’m announcing that I’ll be switching to a publication schedule of 2 editions per week starting in September. I will continue to produce weekly portfolio updates for premium subscribers, as well as watch lists of the top stocks I’m eyeing & trading. I’ll simply be cutting back from 5 publications per week of the market update report to 2 per week.
I still need to work through the logistics & organize the scheduling of these biweekly editions. One of the great parts of being an independent researcher & analyst is that I have the flexibility to choose how I want to deliver the most value to an audience, in terms of content and frequency. When I started this newsletter, I set a commitment to doing daily market update reports for the first three months & that’s exactly what I’ve done. I expect more changes will come over time, but I’ll be sure to give advanced notice of any changes prior to them going into effect. My plan is to maintain the current structure of covering each key topic: economics, stock market, cryptocurrency (with an occasional section on real estate), therefore this is a change in frequency only, effective after the end of August. However, with more time available to allocate to new content, I’m hoping to expand the range of publications that I’ll be able to produce over time, and to possibly conduct more deep-dives into a particular topic that I’m interested in exploring further.
I wanted to give everyone a heads-up in advance and I welcome any ideas on how this newsletter can continue to deliver more value to you or any feedback that you would like to share. My direct email is calebfranzen@gmail.com and I would love to hear your perspectives. We’ll be diving back to the regularly scheduled publications for tomorrow’s newsletter through the end of the month!
Talk soon,
Caleb